Given the cultural pull toward religion, less than one-half of a percent of African-Americans identify themselves as atheists, compared with 1.6 percent of the total population, according to Pew. Black atheists, then, find they are a minority within a minority.
In 2008, John Branch made his first YouTube video, “Black Atheism.” With the camera tight on his face, Mr. Branch, now 27, asks, “What is an atheist? An atheist is simply someone who lacks a belief in God.” Half kidding, he goes on, “We’re not drinking blood. We’re not worshiping Satan.” The video has received more than 40,000 hits.
“I think it attracted so much attention because, in the black community, not believing in God is seen as a thing for white people,” said Mr. Branch, a marketing strategist in Raleigh, N.C. “I hate that term, ‘acting white,’ but it’s used.”